This September marks the reopening of Rocco Forte Hotels’ Brown’s Hotel in London, Hotel Amigo in Brussels, Hotel Savoy in Florence and Hotel de la Ville in Rome. The openings come on the heels of the brand’s new partnership with VistaJet for additional non-public VIP offerings, the launch of Verdura Resort’s eight new villas currently being in September and the remainder of the brand’s house reopenings previously this calendar year.
With the escalating demand for non-public travel activities away from the crowds, Rocco Forte Hotels claims it has pivoted to create luxurious programming that travelers will be trying to find for the foreseeable foreseeable future. For instance, Brown’s Resort has teamed up with Pashley Cycles, England’s oldest bicycle manufacturer. These vintage bicycles will be on hand for guests to make the most of the outdoors alongside with a “bespoke bike safari itinerary,” full with a basic British picnic awaiting guests in a nearby park.
Rocco Forte Hotels also claims it is leaning into its outdoor areas, be it gardens or rooftops—allowing travelers to appreciate fresh new air apart from the crowds. To note, pursuing a calendar year-lengthy restoration challenge, Resort de Russie’s magic formula back garden has been brought again to its first style and design from the 1820s. The back garden can provide as the spot for open-air foods.
Rocco Forte Hotels is also officially extending its portfolio into Milan in 2023, welcoming guests following an extensive refurbishment of the first Baglioni Resort Carlton. Other new developments together with Villa Igiea in Palermo, The Westbund Resort in Shanghai and Rocco Forte House in Florence are still on goal for grand opening in 2021.
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