Escorted touring corporation Leger Vacations has declared the acquisition of the property of previous competitor Shearings.
Specialist Leisure Group, owner of the Shearings manufacturer, entered administration after extra than a person hundred years investing previous month, leaving the long run of the corporation in the harmony.
The new deal will see Leger obtain the manufacturer, web site and purchaser databases of the operator.
Leger Vacations and Shearings previously competed head-to-head in the escorted mentor excursions arena, with the previous concentrating on European excursions even though the latter was finest identified for Uk mentor outings.
Equally companies concentrated internet marketing endeavours on the 60-years moreover, ‘silver’ demographic.
Leger Vacations chief executive, Ian Henry, said: “I am delighted that Leger Vacations will be bringing the iconic Shearings manufacturer again to lifestyle and relaunching it as a stand-by yourself manufacturer in our escorted excursions portfolio.
“We have long gone into this deal figuring out that the two brands presently have lots of synergies – identical solution, purchaser demographic, working experience values, spectacular repeat business and purchaser loyalty and, as this sort of, we presently have the business product in position to seamlessly relaunch Shearings.
“Leger Vacations has nearly 40 years’ working experience in escorted excursions – we are not recklessly helicoptering into unidentified territory!”
Leger Vacations will be performing with journey agents on the commissionable sale of Shearings’ excursions and is also open up to talks with Shearings’ previous suppliers.
“We are specifically eager to build Shearings’ popular Uk excursions portfolio and boost our Uk excursions market place share.
“Post Covid-19 we are predicting an boost in staycations and will be incredibly swiftly launching all around thirty new Uk excursions for 2021 and further than,” included Henry.
“This deal will not only preserve the Shearings manufacturer but will reinforce Leger Holidays’ place as the UK’s greatest mentor getaway operator.”